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Home » Marketing
When a potential customer or client is looking for services like yours, they almost always begin with a web search. In order for your website to be found when they enter specific keywords into search engines, you need your website to be optimized. This is where we come in.
Studies have found that about 75% of people never go past the first page of search results, so if you’re not in the top 10 results for a given keyword, you aren’t as likely to be found on the web, much less contacted by a potential customer.
Paid Campaigns Made Simple
We utilize Google Adwords to maximize online searches so that you quickly connect with clients looking for your services. With our keyword research and your knowledge of your industry and business, we’ll work together to come up with a list of target keywords.
These are the terms that your potential customers will type into Google that relate to your business, and it’s how they’ll connect with you. Once we’ve established the top keywords, we’ll run a campaign to boost your traffic, increase your conversion rate, and improve your bottom line.
Increase Your Conversions
Our process utilizes four key factors to get your visitors to take the next step.
We need to understand what’s working and not working on your website. Is there something that’s turning visitors off? Is it responsive and easy to navigate? Does it have backlinks and outbound links to reputable sources? A lot goes into the effectiveness of your website, so we will analyze it from every angle to make the most effective improvements to directly affect your conversions.
Content is king nowadays, according to both Google and the average internet surfer. Your information should not only be relevant to your company and industry, but it should offer value to the reader. It should be optimized for certain keywords, but its primary goal is to provide information to your website’s visitors.
An absolutely vital part to a successful SEM campaign. If you want consumers to find your website, you have to know what they’re searching for and how that relates to your company and its offerings. We have proven methods for the most effective keyword research, and we will implement those to help optimize your website as fully and completely as possible.
We utilize front-end and back-end optimization techniques to ensure that Google sees exactly how important your site is, particularly when it comes to target keywords. We will optimize your website in a number of different ways, some of which include with visual media, navigation and organization, social sharing functionality, mobile responsiveness, and more.
Measure Your Visits & Conversions
In order to use the best tactics to optimize your particular website, we will continuously measure and test our methods to ensure they are working as effectively as possible. Using the most innovative and technologically advanced tools, we will measure your visits, conversions, and other metrics. We will take that information and identify the most effective variables to further improve your marketing efforts and increase your conversion rate.
We know you’re driven by your results, so we’re driven by them too. Our goal is to help you achieve your goals by boosting your ROI, increasing your conversion rate, and ultimately growing your business and finding success within your industry.
Amazing company to work with from start to finish. I had a thought of a new clean website and they put the thought into a perfect Vision and executed the project! Thank you again.
– Thomas Patti, CEO
I can tell you from experience, it’s rare to find a design/development team that makes clear and consistent communication a priority. C2CG exceeds my expectations – each and every time I work with them.
– Matt Knapp, CEO
I have been practicing law for 20 years and no marketing investment I ever made before even compares. They created a beautiful website for our office, increased our online presence, which has lead to growth in our practice.
– Mark Maynor, CEO
What you get at
Our team of experts help you get to your goal every step of the way