Carlos Caneja

About Carlos Caneja

With nearly two decades of career experience in IT and online commerce, West Palm Beach-based Carlos Caneja currently serves as President of C2 Consulting Group. Since its founding in 2010, the company offers customized, cutting-edge strategies to help clients achieve their goals—including branding, web design & development, SEO and online marketing. His company’s sophisticated strategies and unique understanding of client goals is driven by a one-on-one customer service-driven mandate, utilizing approaches that are fit best for every individual client. Carlos’ mantra for C2: “Open dialogue is a must when working with our clients, as positive input helps us better understand what they want from each project. It’s how we’re able to consistently deliver results that amaze and impress our clients.” He previously worked for 11 years as COO with Applied Innovations, which provides a wide range of enterprise-grade Windows Hosting services to the online marketplace.


There has been the never ending debate as to whether SEO or PPC is the better option to bring you the highest amount of potential success and traffic. Search Engine Optimization (SEO) and Pay Per Click (PPC) definitely have their own set of pros and cons which will be […]

Easy way to turn visitors into customers


Turn Your Web Visitors into Customers by Segmenting your Website’s Content


There are endless amounts of websites that aren’t receiving the proper amount of customers in relation to their web traffic, and the solution is quite simple; Segmenting Content. If you have been having trouble engaging your audience to proceed […]

What is a Value Proposition and Why Does Your Website Need One?

Do you feel that you could honestly and confidently state what your value proposition is for your business? Prior to establishing your business, it is essential that you take the time to determine what your value proposition is if you would like your business to succeed. The following exercise will help you learn what a value proposition is and how you can write your own.

5 New Year’s Resolutions for your business website

Increasing traffic to your business website is essential, but it’s not enough; once viewers make it to your page, you must engage them, so that they buy your products or services. In doing so, you’ve converted a viewer into a customer. Customer conversion rate, the ratio of converted viewers to the total number of viewers denoted as a percentage, is an important metric for the success of any business. Since this rate doesn’t take the value of the sale into account, it is a relative term.

Is Your SEO Agency worth its salt?

Getting the Most Out of Your SEO Agency So far, you've been constantly receiving excellent results from your SEO agency. For most people, the fact that the agency they've hired is doing what it's supposed to be doing is already enough for them.

5 easy things you can do to get Google to fall in love with your site.

Until your website appears in Google's search results, it's difficult to develop traffic and sales. And until you site is indexed multiple times by Google's web crawler, Googlebot, it won't show up in the search results. Frequent return visits by the crawler are necessary to advance in the rankings so your site shows up earlier in searches.

Want a CMS with that site?

Using a content management system (CMS) is a popular way for web designers to easily allow the addition and updating of content in a relatively simple package. In fact, there are plenty of web designers that believe that every website should use a content management system.

10 Questions To Ask Your SEO

Businesses spent more than nine billion on advertising last year, this exceeded what was spent on print advertising for the first time in history. More than ever, both large and small businesses want SEO vendors to provide exposure via both the Internet and more traditional marketing avenues.

How To Find A Good Web Designer

If you are building a website for the first time, it is imperative that you hire an experienced web designer. However, given the sheer number of prospective designers out there, the hiring process can easily overwhelm you. Here are some tips you can follow to help you hire the right professional.

Disable Personalized Search Results on Google

Google defaults are set to use your personal web history and browser information to personalize your search results.  This means that your search results could be a bit different from someone else searching for the same term.

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